When you are looking to hire a Google ad agency or professional, you would be confused that whom to trust and hire after all it impact your business goal.
There are lakhs of ad agencies across the world who sales Google ad service. And in US alone there are 120000 ad agency who sale Google Ads services so you need to be very careful about choosing the best Google Ad agency or expert.
Google itself make it easy to search and choose best Google Ads/AdWords service providers for you by offering Google Ads Certification which is a professional accreditation. The Google Ads Certificate demonstrates proficiency in basic and advanced aspects of Google Ads.
One should have to pass the following examinations to be Google Ads Certified Professional:-
- Search Advertising
- Display Advertising
- Video Advertising
- Shopping Advertising
- Mobile Advertising
- Digital Sales
So after successful completion of the above exam you have a Google Ads certificate which allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
7 Benefits of hiring a Google Ads certified professional:-
- They are expert at keyword research, which is an essential process to your success
- Well versed in creating conversion focused ad copies which comes from experience
- Setup advance conversion tracking and optimize the campaign performance based on data
- Improve your campaign performance and reduce your cost per result day by day
- Understands customers’ psychology to optimize landing page for better conversion
- Knows the Google algorithms and keeping themselves up-to-date with latest trends
- They do Performance audit and active tweaks to maximize your ROI